Broward Horne's contributions to memetics

I haven't yet linked to Broward Horne's contributions to memetics. Here are three memetics-related videos of his:

• Broward Horne - Meme Mining for Fun and Profit [PDF]
• Broward Horne - Meme Hacking - Subverting The IdeoSphere [PDF]
• Broward Horne - Click Fraud Detection with Practical Memetics [PDF]