Dan Zarrella has been applying memetics to marketing for a while now - and he has some interesting results.
His home page: http://danzarrella.com/
Two lectures by Dan:
The Science of Social Media Marketing.
O'Reilly Webcast: Science of Social Media.
Interview with Dan:
Dan Zarrella of HubSpot on the Etiquette and Currency of Retweets
Dan also has a popular article entitled Report: Nine Scientifically Proven Ways to Get Retweeted on Twitter
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