Cultural Evolution: How Darwinian theory can explain human culture and synthesize the social sciences.It seems likely to be a fairly major academic work on the topic.
Alex Mesoudi is a lecturer in Psychology at the University of London. He has been working hard on the study of cultural evolution since around 2002 - and has published numerous papers on the topic.
His 2005 PhD thesis on the topic is a fine document - especially part 1 - which summarises the evidence for cultural evolution.
Some links to Alex's pages:
Update 2011-10-19:
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