They grabbed my attention recently by blogging an article titled Toward a Rigorous Science of Cultural Evolution.
We kind-of have that now, at long last. A least we have rigorous models which capture many of the most important aspects of the dynamics of cultural change.
Anyway, I checked out their site, and found they have a favourite set of memes: global warming. Yes, those are powerful memes to hitchhike on - but, alas, global warming in on my top ten list of bad causes - things that sap humanity's strength withouthproducing much of value.
Anyhow, here's their pitch:Meme Science vs. Global Warming
The video concludes:
Get involved and let's tackle this huge crisis - before it's too late.
<fx: Tim facepalms>