OK, I risk stating the obvious here, but: memes are cool. By this I mostly mean that memes are cool to the younger generation - the kids who are growing up with the internet. Yes, some memes are a daft waste of time - and it's possible to overdo it - but meme literacy is critical for anyone who wants to follow the latest trends, absorb and embrace youth culture - or just generally appear to be "with it".I like mememolly's way of putting it - her memethusiasm is infectious.
Here's what it's like to be square:
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