The MEMEnomics book

This 2013 book is titled "MEMEnomics: The Next Generation Economic System" (Amazon, Google books). It is by Said Dawlabani. The blurb reads:

Books about subjects like economics are rarely written from the perspective of human or cultural evolution. Seldom, if ever, does a reader come across a narrative with pioneering methods that reframe a specialized discipline through a wide-cultural whole systems approach. This is precisely what Said E. Dawlabani does in this revolutionary book, Memenomics: The Next-Generation Economic System. This is a book that reframes the issues of competing economic and political ideologies and places them into an evolutionary new paradigm. This is a book about change done right.

The author has a web site: The MEMEnomics Group.

There's a video, some podcasts here and here. There's a Wikipedia page about the book.