Memes on the Nature web site

For many years now, it has been very hard to get a paper published in Nature if it mentions memes. That still seems to be true, but I notice that papers about memes have been making their way onto the Nature web site recently - via the Scientific Reports journal. Here are four papers there from the last four years that are explicitly about memes. I suspect that the 2011 internet meme explosion is responsible for this change. The general rise of cultural evolution in academia may also be involved. Anyway, it may be premature to claim that memes are back, but this seems like a positive change in the publishing climate.

• Competition among memes in a world with limited attention (2012)
• Virality Prediction and Community Structure in Social Networks (2013)
• Average is Boring: How Similarity Kills a Meme's Success (2014)
• The origin of the criticality in meme popularity distribution on complex networks (2016)