I have very briefly skimmed the book in a boostore. It has a large number of pictures of image macros in it, along with a lot of accompaning text. The blurb explains that the book is about internet memes and their effect on public conversations. I'll try to review the book in due course.
This is the second MIT press book on internet memes in recent years. While I look forward to there being more, scientists really need to work on memes more than internet memes. It's true that internet memes are the latest, shiniest type - but it all seems rather like Darwin writing about earthworms rather than evolution.
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