Sunday, 10 June 2018

Jordan Peterson new meme critique

Most modern meme critics frequently recycle the same content. Jordan Peterson seems to have come up with a new critique in a recent discussion with Sue Blackmore (starting 10 minutes in):

What do you think of the whoele meme theory? I think it's a shallow derivation of the idea of archetype and that Dawkins would do well to read some Jung. In fact if he thought farther and wasn't so blinded by his a-priori stance on religion, he would have found that the deeper explanation of meme is in fact archetype.
Jungian archetypes are innate, universal precursors to ideas. Memetics is related to the concept (since it deals with ideas), but archetypes aren't really a "deeper explanation of memes". "Meme" is mostly just catchy terminology for "socially-transmitted idea".

Modern scientists may not discuss Jungian archetypes very much - but there are certainly conceptual equivalents. One modern perspective involves the distinction between "evoked" and "transmitted" culture. Evoked culture is the product of innate Jungian archetypes interacting with environmental variation. Transmitted culture is not encoded in genes, it is instead, copied from others. There's a spectrum in between the two concepts. Some evolutionary psychologists are very interested in evoked culture and play down the significance of transmitted culture. The enthusiasts for "cultural attractors" are also involved in studying Jungian archetypes under another name.

Jungian archetypes are probably not mentioned very much due to association with the Jungian notion of a collective unconscious - a mystical notion which was subsequently widely rejected by scientists. Jungian psychology is about as out-of-date as Freud. I think if you tell modern scientists they should "read some Jung" you will generally get back some incredulous responses.

Anyway, Jordan Peterson's critique is apparently of a "straw memetics" that holds that ideas are 100% transmitted and 0% affected by our evolved psychology. No practitions actually believe this. In practice, our evolved psychology has always been on the table. There are plenty of ways of incorporating innate biases into cultural evolutionary models. They can affect the selective environment of memes, or they can influence recombination or mutation operators.

However, one of the central ideas of memetics (and cultural evolution in general) is that there's more to culture than innate predispositions (i.e. Jungian archetypes). Culture is not just about variations in the environment evoking different genetic responses (as in the "jukebox" model). There's also transmitted culture, and it is big and important, just an anthropologists have long been saying.

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