Here's me reading from Ed Wilson - discussing memes:
The notion of a cultural unit, the most basic element of all, has been around for over 30 years, and has been dubbed by different authors variously as mnemotype, idea, idene, meme, sociogene, concept, culturgen and culture type. The one label that has caught on the most, and for which I now vote to be the winner, is meme, introduced by Richard Dawkins in his influential work The Selfish Gene in 1976.
- Ed Wilson, Consilience: The Unity of Knowledge, (1998, p.149).
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