The idea of "bait" seems as though it can be usefully broken down further, as follows:
- Attract attention;
- Hold attention while pitch is delivered;
- Attracting attention is a ubiquitous component of memes. Visual memes use sharp edges, bright colours, motion and sometimes reflective elements that sparkle to attract people's attention.
- Delivering a pitch often takes time, and memes often need to hold people's attention, while it is being delivered.