The book is likely to be shorter, cheaper, and oriented more towards a popular audience.
There is likely to be some overlapping content with my "Memetics" book - though I expect there will be a fairly radical rewrite with a lot of new content.
The cover will probably look like this:
The cover flirts with phrenology - which seems like a bit of a risky thing to do - but probably only a few will be confused enough to think that it is actually intended literally.
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