Successful memes changed the selective environment, favouring genes for the ability to copy them. I have called this process memetic drive.However, that's not an obvious way to use the term - and there are other competing possibilities:
- "Memetic drive" is quite a good term for meme-led meme-gene coevolution.
- "Genetic drive" is most commonly used to refer to "meiotic drive".
- "Genetic drive" is also fairly commonly used to refer to instincts.
"Memetic drive" seems to be a conflicted term. Though it has some possibilities, I don't personally use it. I encourage users to offer a definition if they do so. Also, I recommend against using the term with Sue's proposed meaning - we can surely manage to do better than that.