They are probably pretty attention grabbing. Advertisers have a long history of using them - and using animation has been shown to attract a larger percentage of user clicks. So maybe more people will be using them to promote their content via RSS feeds in the future.
For most of this year, this page has been one of the most popular pages on this blog. Since there isn't very much here - besides that animated GIF - that seems to add support to the hypothesis.
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