This is a bit on the boring side, and has a fair bit of philosophical mumbo-jumbo.
The author tries to knock down memetics and present his own "anti-materialistic" theory of cultural inheritance. This is not an approach which I am very sympathetic towards.
Brilliant lecture & great format for communication .... well presented ... on a topic about which i have a great deal of agreement ... add to that ... mimesis & infant imprinting & you have a coherent theory advancing both how humans think & how we are guided in our thoughts through our socio-material culture ... if by culture we mean a non-genetic modality of transferring information across both individual & social generations
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