One interesting part for me was in the appendix - where she explained why she was not using the memetics terminology:
She talks about the torrent of confusions and misunderstandings surrounding memetics:
So although, in a way, I feel that it is a shame not to make use of memetic shorthand when talking about cultural evolution, I feel more strongly that it is no longer worth taking the risk of obscuring my words behind the mists of hostility or unwanted implications.She concludes with:
For now, at least even though in my view memetics has established that it is quite theoretically respectable, in practice it is not yet quite socially acceptable.My attittude is a bit different. The meme terminology is a great shorthand - as indicated by its overwhelming popular adoption - and I am not about to give it up because it is linked to confusing beliefs in some people's minds. Having a convenient shorthand for "cultural genes" helps more than it hinders.
Update 2015 - I read the book - though I seem to have neglected to review it. I found it tough going and dry - and I disagreed with the author quite a lot.