The term was named by analogy with virus shedding - which refers the way infected hosts often liberally shed viruses they are infected with into their environment - so that they can go on to infect others.
Meme shedding is a very commonly-used advertising technique. Using logos on products result in meme-shedding. Display advertising works using meme shedding. For many memes, public display in a populated area is sufficient to create copies of the meme in the minds of many people.
The internet now allows meme shedding to take place on a global scale - and it is now possible for one individual to infect millions of others with their memes.
Much meme shedding takes place using visual media - but there is also audio meme shedding. Here is a video illustrating some attempted religious meme-shedding:
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