Monday 29 August 2011Zarrella's Hierarchy of Contagiousness Dan Zarrella's latest book is out now.It's called Zarrella's Hierarchy of Contagiousness: The Science, Design, and Engineering of Contagious Ideas. It looks as though there's a fair bit of memetics in it. Yes, that really is the cover! Did Dan really study the effect of the cute bunnies on sales?
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